Athlete Representation
and Brand Partnerships

A boutique sports agency representing competitive winter-sport athletes, so they can focus on competing.

About

Tamarack Sports Management is a boutique sports agency representing competitive winter-sport athletes. I work alongside athletes to handle the business side of their careers, from sponsorships and endorsements through to long-term personal brand development.

My goal is to connect my athletes with partners that represent them as both athletes and people, finding genuine fits that support them on and off the hill.

Services

  • 01

    Sponsorships & Partnerships

    Finding, pitching, and negotiating sponsorship, endorsement, and appearance deals, and building them into partnerships with brands that fit.

  • 02

    Partner Management & Compliance

    Managing every partnership year-round, from deliverables and approvals to renewals, and clearing each placement against league and governing-body rules.

  • 03

    Social Media Advisory

    Helping athletes grow their audience and build a personal brand that reflects who they are.

Founder & Agent

Alex McNabb

Alex McNabb, founder of Tamarack Sports Management

I started Tamarack to bring personal representation to competitive winter-sport athletes. Racing at the NCAA Division I level at Boston College gave me firsthand experience of what it takes to compete at a high level. With so much that goes into becoming great, I wanted my athletes to be able to focus on their craft, with the support and partners they need to succeed.

Sports have meant so much to me throughout my life, and building something that gives back to them has always been a goal of mine. Through Tamarack, I can do that.

  • NCAA Division I alpine racer, Boston College
  • Professional social media work for Boston College Athletics
  • Versed in compliance and approvals for athlete sponsorships under league and governing-body rules